Costume and emotional jewelry
Founded in 2018 by Agnès Tardy (formerly public relations manager at Clarins and Cartier) and joined in 2020 by her husband Eric Tardy (formerly a communications entrepreneur), Simone à Bordeaux was built on an impact economy model. The brand is sold on its e-commerce site, wholesale to 500 retailers in France and the United Kingdom, and in its boutique in Bordeaux. Through the story of its creator who overcame two breast cancers, Simone à Bordeaux supports the fight against breast cancer, and more broadly resilience initiatives, by collecting and donating donations to associations each year (nearly €100,000 donated in 5 years).
"Simone à Bordeaux is much more than a brand: it is a positive energy, an explosion of color and joy born from an ordeal. It embodies the strength, inspiration and resilience of today's women."
Agnès Tardy, Founder and Artistic Director of the brand
Why "Simone à Bordeaux" ?
"When Agnès was ill, she reread "Une vie" by Simone Veil, a book that gave her the strength to face her illness."
"It was also my maternal grandmother's first name."
Eric Tardy, Co-founder and CEO of the brand
Our mission
Inspiring the resilience of all women who have gone through hardship and emerged transformed, stronger, and brighter. At Simone à Bordeaux, each piece of jewelry is a tribute to this inner strength. We believe in the beauty of rebuilding, in the power of emotion, in the pride of being yourself.
Our commitment
Create colorful, committed costume jewelry to celebrate joy, femininity, and life stories. Accessible jewelry designed to brighten up everyday life, convey a message, and affirm an identity.
Our 3 pillars
Creative resilience
Each jewel is born from a story, a lived or transcended moment. He embodies a gentle force: those of turning the trial into light, and fragility into beauty.
The philosophy of color
At Simone à Bordeaux, color is emotion, energy, identity. Our creations play with hues to convey sensations, evoke places, and make everyday life vibrate.
The Art of Living in Bordelaise
The brand is rooted in Bordeaux. It celebrates the warmth of human ties, friendliness, local know-how and family roots. Jewelry created with heart, in a spirit of proximity and authenticity.
Our target
An intergenerational brand, united by style and meaning.
Simone à Bordeaux brings together a community of women of all ages united by shared aesthetic and emotional codes. This bond, nourished by heritage and memory, transcends generations.