Costume and emotional jewelry
Founded in 2018 by Agnès Tardy (formerly public relations manager at Clarins and Cartier) and joined in 2020 by her husband Eric Tardy (formerly a communications entrepreneur), Simone à Bordeaux was built on an impact economy model. The brand is sold on its e-commerce site, wholesale to 500 retailers in France and the United Kingdom, and in its boutique in Bordeaux. Through the story of its creator who overcame two breast cancers, Simone à Bordeaux supports the fight against breast cancer, and more broadly resilience initiatives, by collecting and donating donations to associations each year (nearly €100,000 donated in 5 years).
"Simone à Bordeaux is much more than a brand: it is a positive energy, an explosion of color and joy born from an ordeal. It embodies the strength, inspiration and resilience of today's women."
Agnès Tardy, Founder and Artistic Director of the brand
Notre mission
Inspirer la résilience de toutes les femmes qui ont traversé une épreuve et en sont sorties transformées, plus fortes, plus lumineuses. Chez Simone à Bordeaux, chaque bijou est un symbole, un hommage à la force intérieure et à la beauté de la reconstruction. Nous célébrons l’émotion, l’authenticité et la fierté d’être soi.
Notre promesse
Créer des bijoux et accessoires colorés, accessibles et porteurs de sens, pensés pour illuminer le quotidien, célébrer la féminité et raconter des histoires de vie.
Notre cible
Une marque transgénérationnelle qui rassemble des femmes de tous les âges, unies par le style et le sens. Au cœur de cette communauté : une femme, adepte d’une élégance française "classic with a twist", consciente sans être militante, attentive à l’authenticité, à la qualité et à l’émotion.
Our 3 pillars
Creative resilience
Each jewel is born from a story, a lived or transcended moment. He embodies a gentle force: those of turning the trial into light, and fragility into beauty.
The philosophy of color
At Simone à Bordeaux, color is emotion, energy, identity. Our creations play with hues to convey sensations, evoke places, and make everyday life vibrate.
The Art of Living in Bordelaise
The brand is rooted in Bordeaux. It celebrates the warmth of human ties, friendliness, local know-how and family roots. Jewelry created with heart, in a spirit of proximity and authenticity.
