Simone in Bordeaux, costume jewelry and emotion
Founded in 2018 in Bordeaux by Agnès Tardy, former Head of Public Relations at Clarins and Cartier, Simone à Bordeaux was born from a strong personal story and a desire to create a meaningful brand. In 2020, her husband Éric Tardy, a communications entrepreneur, joined her to structure and accelerate the brand's development.
Today, the brand has an e-commerce site, nearly 500 resellers in France and abroad, its own boutique in Bordeaux, and a summer boutique on the Ile d'Yeu. Due to the story of its creator, Agnès, who overcame two battles with breast cancer, the brand supports the well-being and resilience of all women. Since its inception, the brand has donated over 100,000 euros to associations, including the Bergonié Institute in Bordeaux.
Simone à Bordeaux is much more than a brand: it's a positive energy, an explosion of colors and joy born from adversity. It embodies the strength, inspiration, and resilience of today's women.
Agnès Tardy, Founder and Artistic Director of the brand
The impetus behind each piece of jewelry
Inspiring the resilience of all women who have gone through an ordeal and emerged transformed, stronger, brighter. At Simone à Bordeaux, each piece of jewelry is a symbol, a tribute to inner strength and the beauty of rebuilding. We celebrate emotion, authenticity, and the pride of being oneself.
"Simone à Bordeaux is more than just a jewelry brand. It's a brand that carries meaning and is a vehicle for emotional healing." Eric Tardy, CEO and co-founder
What we want to offer
Colorful bracelets in enameled metal and other jewelry and accessories, accessible and meaningful, designed to brighten everyday life, celebrate femininity, and tell life stories.
At Simone in Bordeaux, color is an emotional language. It expresses energy and identity, making everyday life vibrant through sensitive and expressive creations.
The ones who inspire us
Simone à Bordeaux is a cross-generational brand that brings together women of all ages. Each piece of jewelry has been conceived and designed by Agnès to be worn alone or stacked on any woman's wrist, according to her desires.
